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Dental Products Report : April 2016


The role of the dental team in online marketing
Posted on 4/5/2016 by Lou Shuman DMD, CAGD - President & CEO Cellerant Consulting
It is with great excitement that we announce the initiation of a new monthly column featuring Dr. Lou Shuman, the President and CEO of Cellerant Consulting Group known for his expertise in Internet strategy, strategic relations, emerging technologies, digital marketing methods and operational practice management. Also contributing on a regular basis is Ian McNickle, co-owner of WEO Media dental marketing firm. Throughout the year, the column will focus on online marketing, social media and website tips, to help readers learn the true definition of online success and gain a clear understanding of what an online marketing company should be providing. Additionally, we hope this information will help give readers the knowledge to confidently commit a monetary investment to both grow a new patient base and maintain a strong relationship with an existing one. This information will be provided in this column and in Dr. Shuman’s blog on our website, “The Social Media Minute.”

This month, Dr. Shuman and McNickle tackle whether the dental team should be managing their practice’s online presence. DPR asked: Can social media, website development and online marketing be run by the dental team?

The role of the dental team in online marketing
Dental Products Report
April 5, 2016
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