Posted on 5/5/2016 by Lou Shuman DMD, CAGD - President & CEO Cellerant Consulting
In our column last month, we wrote: “Over the next few issues we will provide specific takeaways in reference to: 1) optimizing videos 2) creating proper title tags and meta descriptions, 3) Facebook tips; 4) Improving your SEO performance thus raising your Google rankings; and 5) Provide tips on getting better performance in your pay per clicks. In keeping with that plan, this month we are going to focus on numbers two and four.
In order to raise your Google rankings through Search Engine Optimization (SEO) performance, you need to have a clear understanding of what SEO is. To do this, we’re going to divide SEO into its two parts: Search Engine and Optimization.
So what IS a search engine, anyway?
A Search Engine is a very sophisticated software program where companies spend millions and millions of dollars to do only two things—and to do those two things significantly well. First, when the consumer types those few words in the little white box, the search engines go out to the web and find the most relevant information they can.
Second, as they return the information back to the consumer, the software engine ranks the information. Optimization is what you can do as a website owner to enhance your site, so when the search engines scan the web, they will stop at your website, consider it relevant and rank you highly.