LOU SHUMAN, DMD, CAGS
PRESIDENT & CHIEF EXECUTIVE OFFICER
Dr. Shuman is the President and CEO of Cellerant Consulting Group, dentistry’s leading corporate incubator and accelerator, and is co-founder of LightForce Orthodontics, creator of the world’s first fully custom ceramic 3D printed bracket system. He is personally known for his expertise in internet strategy, strategic relations, emerging technologies, digital marketing methods, and operational practice management. Highly respected in the dental corporate and education community, his company’s clients include KavoKerr, Bien Air, Schein Dentrix, ADA, LED Apteryx, Nobio, OraCare, WEO Media, MMG Fusion, Simplifeye, Toppen Dental, and SleepArchiTx among others. He is the Chairman of the Technology Advisory Board for WEO Media, a national columnist for Dental Economics, Dental Products Report, and Oral Health Group out of Canada on Dental Technologies, a Venturer in Residence at the Harvard i-Lab, a Board Director at the Foundation for Airway Health, Board Member for Apteryx, LightForce Orthodontics, MMG Fusion, and Sleep ArchiTx and a member of the DALE Foundation Strategic Advancement Council. He is a member of the Clinical Advisory Boards and Editorial Boards at Dentistry Today, Dental Economics, Dental Products Report, Inside Dentistry, Seattle Sleep Education LLC, and Managing Editor of Dental Sleep Practice Journal. He is the only dentist who has been selected both as a “Top CE Leader in Dentistry” and a “Leader in Dental Consulting” by Dentistry Today. Dr. Shuman was honored in 2014 by being personally selected from a prestigious pool of Dental Key Opinion Leaders to assist in the creation of the event and host the launch of the KKG (KavoKerr Group) brand into the dental community at the Chicago MidWinter Meeting. KavoKerr represents 16 companies and 2.2 billion in revenue.
Dr. Shuman is the creator of the prestigious Cellerant “Best of Class” Technology Awards, an unbiased nonprofit initiative that in conjunction with the leading technology experts in the field, selects annually the most important technologies in the industry. The impact of this initiative has resulted in an innovative first time ever cooperation between the major journals, Dental Products Report, Dentistry Today, Dental Economics, ADA News, the Oral Health Canada Journals, Inside Dentistry, Implant Practice US, Orthodontic Practice US, Endodontic Practice US, The Progressive Dentist, DentalCompare and the American Dental Association in providing education, awareness, and presentation of the winning technologies through their journals. The award initiative culminates at the ADA Cellerant Technology Expo every year at the ADA Annual Session. It is the largest exhibit at the ADA Annual Session providing three days of technology-focused presentations by the field’s leading experts in a 275-seat classroom, in conjunction with hands-on exhibits of each year’s “Best of Class” winners. In 2013 the ADA was honored nationally as providing “the highest quality education on an exhibit floor” as a result of the ADA Cellerant Technology Expo curriculum.
Dr. Shuman served as President of Pride Institute for six years and Vice President of Clinical Education, Professional Marketing, and Strategic Relations at Align Technology for seven years. At Align he was part of the core group that took Align from 20 million to 500 million in revenue. During that time he was responsible for the clinical creation of Orthodontic and GP clinical programs, was the professional and clinical lead on multiple concept development projects, including the creation of Vivera retainers, and integrated the Invisalign technique into orthodontic and dental school curriculums throughout North America including NYU, Harvard University, the University of Illinois at Chicago, and the University of Texas at San Antonio, as well as into associations, institutes, and organizations including the ADA, AGD, The Scottsdale Center for Dentistry, The Pankey Institute, and The Dawson Center for Advanced Studies.
Dr. Shuman is recognized as an outstanding speaker and educator and has lectured extensively throughout the United States, Canada, Europe, and Japan, including every major meeting in the US. His programs include topics on Social Media, Clear Aligner Orthodontics, Sleep Apnea, and Traditional and New World Marketing. He has been selected for fifteen years in a row as “One of the Top CE Leaders in Dentistry” in Dentistry Today magazine. As a guest lecturer at Gordon Christensen's LDS Annual Meeting, he was cited as “one of the most influential dentists in the country today.”
Dr. Shuman has written articles, EBooks, or whitepapers in every major dental publication, including Dentistry Today, Dental Economics, The Progressive Orthodontist, Orthodontic Practice US, Dental Products Report, and Inside Dentistry to name a few.
As a former executive at rdental.com he created for the internet, the state-of-the-art Enhanced Educational Interface (EEI) engine. This innovative first-in-class educational platform provided the backdrop to providing online education exclusively for industry-leading prestigious educators including the ADA, AGD, Dr. Gordon Christensen, Dr. Frank Spear, Dr. Vince Kokich, Dr. Pete Dawson, and Dr. Stan Malamed, among many others.
He is the past owner of a 10-doctor private group practice where he specialized in Adult Orthodontics. He received his DMD degree and his Certificate in Advanced Graduate Studies in Orthodontics from the Henry M. Goldman Boston University School of Dental Medicine. Giving back to the community, Dr. Shuman recreated the mission of the Walt Disney 25th Anniversary Tour at its Boston venue. He single-handedly implemented a two-day extravaganza for the underprivileged and hospitalized youth community in New England that eventually resulted in him receiving Walt Disney’s most prestigious honor for “creating a new direction of purpose for their company.”
Dr. Shuman’s hobbies range from a passion for soccer where he played for a US National U-18 Team and was sponsored both as a player and coach by Adidas, played in Europe, and went on to create his own soccer club in Boston with seven boys and seven girls teams that won many state titles and a National title. He was a finalist as Massachusetts Coach of the Year twice. When moving to DC he created an inner-city soccer program with Adidas to provide organized soccer opportunities which created many college scholarships across the country. An avid 12 string guitar player with a love of music, he started an audio-video company out of his dorm room that went nationwide while he was still a student and has remained in the industry ever since as a consultant.
Areas of Expertise
• Growth Acceleration
• Internet Strategy
• Strategic Relations
• Emerging Technologies
• Media Relations
• Digital Marketing
• Operational Practice Management
Speaking Topics
• Online presence and social media
• Clear aligner orthodontics
• Sleep apnea
• Traditional and new world marketing
Awards & Achievements
• Top CE Leaders in Dentistry, Dentistry Today
• Leader in Dental Consulting 15 years running, Dentistry Today
• Board of Directors, Apteryx, Inc.
• Board of Directors, LightForce Orthodontics
• Board of Directors, Sleep Architx
Leadership Roles
• Advisory Board Member, Dentistry Today
• Advisory Board Member, Dental Economics
• Advisory Board Member, Dental Products Report
• Advisory Board Member, Inside Dentistry
• Founder and Managing Editor, Dental Sleep Practice
• Monthly National Columnist, Dental Products Report
• Monthly National Columnist, Dental Economics
• Chairman of the Technology Advisory Board, WEO Media
