Cellerant can help your company no matter where it is in the product development process
Dental product development is complex. There is the dentist's problem to solve for and consider, plus we must ensure that the market is big enough to support the product. Further, we have to follow stringent regulatory requirements. The bottom line is that there must be a product that a dentist is willing to purchase, a market that is large enough, and evidence that the dental product is safe and efficacious for the intended use.
To add an additional layer of complexity, the dental product world is constantly changing. Complexity in the dental industry is not going away anytime soon. To tackle complexity Cellerant takes a systems perspective to dental product development. It starts with a robust strategy that links to your idea pipeline, process, and portfolio management system. We also have considerable experience, leveraging over 100 years of dental product knowledge from some of the top dental minds in the United States.
Dental Product Development Process
Product development, at the highest level, consists of:
The product development process includes the entire product life cycle, from identifying customer needs to designing a product that addresses those needs. Then we introduce the product into the marketplace, and finally we address end-of-life considerations. Cellerant provides the expertise to guide you through these processes.
Dental Product: Discovery
Discovery encompasses solving the customer's problem, ensuring there is a market for that solution, establishing technical feasibility, and project risk to implement the solution.
Solution to Customer's Problem
Products that solve a dentist's problem require a true understanding of the users and their environment. The Cellerant team consists of Dental Key Opinion Leaders who practice in the real world and treat patients in private practice. To understand and solve the customer's problem, dental companies use various methods. Discussions will include early prototyping and the integration and usability of the product along with feedback from early concepts.
Cellerant will provide the following for your company:
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Whether you are a pre-revenue startup or looking to energize an established dental business we can help.