In his 2013 book David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, Malcolm Gladwell sought to understand how the terrifying odds of a battle can be turned upside down. He reminded us that David didn’t win his fight against Goliath by playing by the giant’s rules. Gladwell believes underdogs should be courageous, think outside of the box, and, sometimes, turn their greatest weakness into their greatest asset.